In 2025, Wisconsin's private equity landscape features firms with distinct investment strategies and sector focuses. Sara Capital Partners in Madison targets small Midwest firms underserved by traditional private equity, focusing on business services and QSBS-eligible industries. CW Growth Partners in Brookfield acquires and grows small Midwestern businesses in B2B services and niche manufacturing. Optimus Capital Partners in Menomonee Falls provides professional services to companies facing challenges across various industries. Jacsten LLC in Milwaukee invests in business services, industrial services/distribution, and manufacturing firms with EBITDA over $1M. Sigma Commercial, also in Milwaukee, seeks companies in stable industries like construction, real estate services, and manufacturing, focusing on firms with EBITDA over $0.5M and revenue over $2M. This guide offers investment professionals key insights into Wisconsin's top private equity firms for strategic engagement.
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<h3 class="card-title">1. Sara Capital Partners</h3>
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<div>Madison, WI</div>
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<div>Private Equity</div>
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href="https://saracap.com"
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<div>saracap.com</div>
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<div class="card-tag">Business Services</div>
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<div>Target EBITDA</div>
<div class="card-target-number"><$7M</div>
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<div>Target revenue</div>
<div class="card-target-number"><$75M</div>
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<div>Target Investment Size</div>
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<p class="line-clamp-5">Sara Capital Partners is an investment group focused on acquiring Midwest firms that are too small for traditional private equity (typically <$5m in EBITDA). We are operational focused and particularly interested in industries that qualify for QSBS tax treatment.</p>
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<h3 class="card-title">2. CW Growth Partners</h3>
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<div>Brookfield, WI</div>
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<div>Family Office</div>
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rel="nofollow noreferrer noopener"
href="https://cwgrowthpartners.com"
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target="_blank"
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<div>cwgrowthpartners.com</div>
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<div class="card-tag">Manufacturing</div>
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<div>Target EBITDA</div>
<div class="card-target-number">$2M - $4M</div>
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<div>Target revenue</div>
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<div>Target Investment Size</div>
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<p class="line-clamp-5">A family investment office focused on acquiring and growing great, small, Midwestern businesses We have an existing platform of self storage businesses throughout Wisconsin, and we are looking to add B2B services or Niche manufacturing businesses in the size of 2-4M EBITDA from WI, IL, or NW IN to our portfolio.</p>
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<h3 class="card-title">3. Optimus Capital Partners</h3>
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<div>Menomonee Falls, WI</div>
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stroke-linecap="round"
stroke-linejoin="round"
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<div>Private Equity</div>
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<a
rel="nofollow noreferrer noopener"
href="https://optimusfs.com"
class="card-link w-inline-block"
target="_blank"
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<div>optimusfs.com</div>
</a>
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<div class="card-tag">Financial Services</div>
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<div class="card-target-flex">
<div class="card-target">
<div>Target EBITDA</div>
<div class="card-target-number">—</div>
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<div class="card-target">
<div>Target revenue</div>
<div class="card-target-number">—</div>
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<div class="card-target">
<div>Target Investment Size</div>
<div class="card-target-number"><$100M</div>
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<p class="line-clamp-5">Optimus Capital Partners is a professional service provider specializing in guiding companies through the most challenging situations and projects. Optimus provides a variety of services to companies of any size and consistently achieves success by focusing on key metrics and results that are sustainable in-house after Optimus engagement completion. Our professionals value action and results and drive change through a straightforward approach. Many companies and business leaders do not have the time or resources to find a professional to help them through critical projects or periods of corporate change. From startups to mid-market industries Optimus’s professionals provides your company the opportunity to stay on track, be focused on what is important and allows you to achieve your goals. Due to our 16 years in business and successfully helping over 140 engagements in a variety of business situations, Optimus is on the approved vendor list of most major money centers in Wisconsin and several out of Chicago. Not to mention being on the referral list of many law firms, accounting firms, brokers and other types of business advisors. Our standard project engagement requires the same approach but each requires a different and well defined execution plan. Our approach is simple: thoroughly examine and define what is required, gather the necessary resources, provide a mutually agreed upon execution plan, execute on the plan while clearly communicating our progress and results, redefine the plan if needed and deliver on our promises and achieve results. We believe strongly in scoping each engagement thoroughly. This upfront due diligence provides the client a “layered” execution plan. This “layered” plan approach and our constant communication throughout the engagement provides the client options. Our clients have the flexibility and maneuverability to attack their situations in the most cost effective manner while still achieving their results. As acting management in many projects, Optimus is not just an "Outside Consultant" but is a hands on partner during the process. This provides us a well rounded view even during small projects. During our M&A & Corporate Finance engagements, this operator view is critical in getting deal closed. We understand what it takes as an operator working 10 hour days and can relate accordingly. We understand the keys to improving performance and profits while restoring business value or just getting projects done. Our philosophy is simple: it is about our passion, our integrity, our expertise and our commitment to our clients.. This allows us to provide maximum value to our clients.</p>
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<h3 class="card-title">4. Jacsten LLC</h3>
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></path>
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<div>Milwaukee, WI</div>
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<div>Family Office</div>
</div>
<a
rel="nofollow noreferrer noopener"
href="https://jacsten.com"
class="card-link w-inline-block"
target="_blank"
>
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width="100%"
height="100%"
viewbox="0 0 14 15"
fill="none"
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<div>jacsten.com</div>
</a>
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<div class="flex-horizontal gap-10">
<div class="card-tag">Business Services</div>
<div class="card-tag">Industrial Services / Distribution</div>
<div class="card-tag">Manufacturing</div>
</div>
<div class="card-target-flex">
<div class="card-target">
<div>Target EBITDA</div>
<div class="card-target-number">$1M+</div>
</div>
<div class="card-target">
<div>Target revenue</div>
<div class="card-target-number">—</div>
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<div class="card-target">
<div>Target Investment Size</div>
<div class="card-target-number">—</div>
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<div class="card-item">
<h3 class="card-title">5. Sigma Commercial</h3>
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width="100%"
height="100%"
viewbox="0 0 14 15"
fill="none"
xmlns="http://www.w3.org/2000/svg"
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<g clip-path="url(#clip0_3208_10580)">
<path
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stroke-linejoin="round"
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<path
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<div>Milwaukee, WI</div>
</div>
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<div class="icon-14px w-embed">
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<div>Buy-side Advisor</div>
</div>
<a
rel="nofollow noreferrer noopener"
href="https://sigmacommercial.com"
class="card-link w-inline-block"
target="_blank"
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<div>sigmacommercial.com</div>
</a>
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<div class="flex-horizontal gap-10">
<div class="card-tag">Business Services</div>
<div class="card-tag">Manufacturing</div>
</div>
<div class="card-target-flex">
<div class="card-target">
<div>Target EBITDA</div>
<div class="card-target-number">$0.5M+</div>
</div>
<div class="card-target">
<div>Target revenue</div>
<div class="card-target-number">$2M+</div>
</div>
<div class="card-target">
<div>Target Investment Size</div>
<div class="card-target-number">—</div>
</div>
</div>
<p class="line-clamp-5">The Sigma Commercial companies were founded by Milwaukee-based entrepreneur Jeffrey L. Koenig, a lifelong Milwaukee resident with a passion for real estate, construction, architecture, and business. Quality, attention to detail, and a focus on our client’s needs drive our hard-working staff. We purchase companies in historically stable industries including construction, real estate services, managed service providers, and manufacturing. We do not not believe in "SDE" and only invest in professionally managed companies based on real performance unless they directly bolt on to our existing portfolio. We use our own money and are open to unique deal structures to get the ball over the line. We look forward to working with you.</p>
</div>
